Alfa e-Parts, the beginning of a new leader

BBB Industries launches a new and modern concept of electrical and electronic components for the automotive industry. It’s presented to the sector at the Motortec fair with 100 different families and 5,000 part numbers

Alfa e-Parts is a new Brand of BBB Industries, leading American company in the remanufacturing industry, which focuses on the development and commercialization of electrical and electronic spare parts for the automotive sector at a global level. Alpha is the first letter of the Greek alphabet and therefore marks the point where something begins. In addition, Alpha defines the individual who leads, and therefore, its main objective is to become a benchmark brand in the automotive sector.

BBB Industries, born in Alabama, United States, thirty-five years ago, made the leap to Europe in 2020 with the purchase of several Spanish companies, the Italian Red Line, the German MAPCO and the very recent Danish company Budweg. But far from being satisfied, BBB Industries has decided to land its experience and its electrical and electronic products in the European market, with Spain as the spearhead. BBB Industries has a long history as a global manufacturer of Tier-1 new and remanufactured parts for some of the world’s largest OEM customers, including extensive experience in electrical products such as alternators and starter motors. BBB Industries’ commitment to the development of electrical and electronic products with a highly qualified team is backed by a large investment in advanced technology.

This project is managed by Cristina Fumero, who has more than 15 years of experience in these product families, and assures that Alfa e-Parts offers a new solution to the market: “We offer the three pillars that customers are looking for: range, quality and service. We know that workshops need a wide range to find that specific part they need, a quality product and that it arrives quickly. And we can offer all those services. Those three aspects are the ones that works and today there is no one who is offering these advantages in electrical and electronic parts”.

For his part, John Boyer, New Ventures Manager in Europe at BBB Industries, explains that “the vehicle is becoming more computerized every day and has more electronic components, such as sensors, for which it’s a very important product line in which we can bring repair solutions to the market. We have great experience in components for the automotive sector and Europe is a good geographical location for us to establish ourselves and do the same as we have done in the United States in terms of business growth”.

Alfa e-Parts highlights

• Initial catalog with 100 families and 5,000 part numbers, which will increase each month. Valves, pumps, sensors, switches, connectors…
• Our own Quality Laboratories to verify all our products with climatic tests, thermal shock tests, salt spray life tests, corrosion…
• The QR code on the packaging links to the online catalog with all the information on part numbers, technical specifications, applications and OE codes.
• Logistics and storage center of 14,000 m², with availability of all part numbers in stock and national and international urgent service.
• We make available to our customers an innovative tool to check the operation of EGR and throttle valves, the Valve testing module Alfa HT1.

Presentation at the long-awaited Motortec fair in Madrid

The official presentation of Alfa e-Parts in the aftermarket sector will be at the Motortec Fair that will be held from April 20 to 23 at IFEMA Madrid. You can find them in hall 3, booth 3B13. The journey of the new supplier begins with its very clear highlights, quality, range and service.